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Unit 4 Project Design Implementation and Evaluation

Aim To develop learners’ skills of independent enquiry by undertaking a sustained investigation of direct relevance to their vocational, academic and professional development. Unit abstract This unit provides opportunities to develop …

Unit 4 Research Project

Aim To develop learners’ skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to their higher education programme and professional development. Unit abstract This un…

Unit 40 International Marketing

The aim of this unit is to introduce students to a variety of methods organisations use to coordinate their international marketing efforts. Students will critically evaluate the various challenges that organisations face when doing so. This unit wi…

Unit 41 Brand Management

This unit gives students a comprehensive overview of brand management − starting with why brands are so important and how they are formed, through to measuring brand value and managing a portfolio of brands over time.The unit is designed and s…

Contemporary Issues Marketing Management

Unit 41 Contemporary Issues in Marketing Management

Aim This unit will introduce learners to some current issues within the marketing industry including relationship marketing, customer relationship management, marketing in non-traditional contexts, marketing services and the increasing concern wi…

Unit 41 Programming in Java

Aim To provide learners with an understanding of the principles of programming in Java, exploring the object oriented nature of the language and the multi-platform versatility offered. Unit abstract Object oriented programming is an industr…

Unit 42 Planning for Growth

This unit provides students with an appreciation of how small and medium enterprises (SMEs) develop and grow. Students will learn about and apply techniques for identifying opportunities for growth, and appraise options for achieving growth, includi…

Unit 42 Project Management for Business

Aim The aim of this Unit 42 Project Management for Business is to provide the learner with understanding and skills relating to project management principles, methodologies, tools and techniques that are used in business. Unit abstract …

Unit 43 Tapping into New and International Markets

In today’s global environment, organisations are constantly looking at new ways to expand internationally. With the rise of digital technology and the reduction of barriers to entry this is easier than ever before, but all organisations must c…

Unit 44 Business Psychology

Aim The aim of this unit is to develop an understanding of the contribution that psychology makes to the investigation of human behaviour in the workplace and how it is used in key aspects of management. Unit abstract This unit builds on so…